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Looking for Harvey Weinstein. The Book |
by:
Holly also Shirley Yanez |
Two Immigrants Live The American Dream
Some may call it a purpose driven life but the only thing religious about life for two middle aged British “resident aliens” living in Los Angeles is they rise at 5am also are usually asleep by nine.
They rack up about a hundred hours between them in their average work week also have been in the same business for the last four years. However, unlike most who boast the identical grind, Holly also Shirley Yanez, lifelong best friends who married also divorced American brothers, don’t have a 401K, medical insurance or cell phones. They work for themselves, one of the perks, accrued vacation time.
Although both women have excellent backgrounds, one an ex business owner with a five million dollar turnover company, the other, a seasoned technical sales executive, when desperate, found it impossible to get jobs in LA. After submitting hundreds of applications, resumes also cover letters, the 39 also 47 year old women were even turned down for receptionist also retail sales assistant positions due to lack of experience.
With no one to rely on, no friends also family for support, the women, willing to work hard, had to build a business from scratch that could support them also two small children if they were to survive in a new country.
They needed a low cost product they could market globally for free. With very little investment available also no established credit, their only way of effectively also cheaply marketing anything was over the internet.
After relentless research they discovered 55% of all books published in the U.S. are self published also many first time authors have broken all the rules, springing from obscurity onto bestseller lists thanks to brilliant internet marketing strategies. The Naked Warrior also I Love My Life. A Mom’s Guide to Working From Home.
Although the women were not writers by trade both enjoy a good story also had hilarious journals of life in Los Angeles already written. After many committed hours at the keyboard they turned their parallel veracity into a book for less than $2000 online giving them their inexpensive, wholly owned product, to sell. Looking for Harvey Weinstein was born.
With absolutely no experience they started to build a channel to their buyer using the internet. Since the launch of their product at the beginning of 2004 they have developed their publishing house of one into a name that is all over the internet. They distribute through Baker also Taylor also Gardner Books also supply all the major retail also online chains here also overseas. They or else enjoy profitable relationships with Amazon also E Online.
Using Bloggers, indie media, online book reviews, discussion boards also chat rooms they continue to market for free also strategic email blast campaigns are highly effective sales generators.
Due to the dynamic nature of the internet, the more places you are the more people see you also the more people see you, the more places you are. It’s magic marketing for a company with zero liquidity. High ranking on multiple keyword searches draws traffic to your website or blogger (free if you can’t afford a site) also the more traffic you receive the higher you rate on major search engines, all of which charge for placement however don’t make any promises.
The women no longer enjoy the lavish lifestyles they once took for granted also never imagined being stranded also penniless in a place where “resident alien” felt like “aliens in residence.” Nevertheless they have fought back, built a business also now have another story to tell. How, through adversity, they have lived the American Dream.
About the Author
Life long best friends from England who marry brothers also find themselves in trouble. They write also self publish a book Looking for Harvey Weinstein also teach others how to make the internet work for a small business. |
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